NVI Technical College Information

Market Feasibility

The Mid-Atlantic accounts for a lower proportion of technical

Competitive Forces

and trade schools than its portion of the population.

Key Takeaways

• This industry tends to cater to individuals in lower income

• Vocational schools mainly compete with one another, and other

brackets within the population, causing vocational schools to be

schools based on tuition and the range of programs offered. To

less prevalent in the Mid-Atlantic region.

soften the competition, some schools focus on improving their

• The region participates more in other types of education, like

reputation.

university courses, as its dense population leads many to seek

A

office jobs instead of manufacturing jobs that technical and trade

• High capital costs limit vocational schools' ability to significantly

schools focus on.

expand. As a result, no single school control more than 5.0% of

the market share.

Schools in the Great Lakes are close to major manufacturers

• Many trade and technical schools cater to those students

Concentration

interested in careers as highly skilled manufacturing workers.

What impacts the industry ’ s market share concentration?

Welding schools in the region do especially well.

• Many establishments in the Great Lakes region take advantage of

Market share concentration is consistently low

the proximity to large, technologically advanced manufacturers,

• The industry is highly fragmented, with many small schools

such as General Motors and Ford. Some schools have secured

specializing in specific fields and catering to a particular

relationships with these employers, helping their students find

geographical area.

jobs after they graduate.

Source: Wert-Berater Feasibility Studies, LLC and IBISWorld

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