Jim Bruce Auction Proposal

November 29, 2022 Dear Mr. Bruce, Henderson Auctions is honored to have the opportunity to present this proposal to sell your phenomenal collection at auction. After consultation with our Marketing Department, we believe that the most effective marketing campaign would be to feature your collection in our two upcoming 2023 Collector Motor Series Auctions. Along with your collector cars and motorcycles, we would feature a carefully curated number of pieces from your collection in our May 6, 2023, Collector Motor Series Auction. We would then sell approximately half of your total collection in an online only, timed auction the following week. Following these auctions, another attentively curated portion of your collection would then be featured in our October 2023 Collector Motor Series Auction. The remainder of your collection would be presented in an online only, timed auction in the subsequent week. May 6, 2023, Auction Schedule of Events • Early December 2022 our marketing and auction coordinating members visit your facility to decide on the logistics of the auction. We would then agree on items selling in the May 6, 2023 Live Auction and agree on pieces selling in the online only auction (possibly two days), Friday, May 12th through Saturday, May 13th. We would also agree on selling the remainder of your collection in both our October 2023 Collector Motor Series Live Auction and another following online only auction. • Early December 2022 our marketing team will take extensive general photos and videos for our initial general auction marketing. Gather information on the unique and varied pieces to begin our marketing strategy for each distinctive group. (e.g., signage, jukeboxes, Louisiana specific iconic pieces, etc...) We utilize micro-marketing, developing a very specific marketing reach for each type of item. • December 2022 through January 2023 our inventory and auction setup crew will catalog, lot, photograph, and get detailed descriptions of the February, May, and October online only and live auction lots. Our marketing team devises two marketing strategies for the May 6, 2023, and the October 2023 online only auctions. • January through April we will begin our unique marketing strategy for your collection that is bundled with all our general May 6, 2023, auction marketing. • Early April we carefully transport the selected vehicles and memorabilia to our secure storage facility in Birmingham, Alabama.