PAUL CUMMINGS PROPERTY AUCTION PROPOSAL

TABLE OF CONTENTS

Henderson Auctions

Executive Summary

3

Project Overview/General Auction Terms

4-5

Full Service Marketing Solutions

6-7

Marketing

Marketing Strategy / Direct Mail

8

Digital Marketing

9

Media Advertising / Project Design & Implementation

10

Additional Services & Format

11

Auction Details

Property Preview

12

Auction Day

13

Lead Tracking & Post Analysis

14

Results

Thank You References

15 16 17

Ad Fee Breakdown

Addendum

18

Contracts

19-21

Sample Design

22