NVI Technical College Information

Market Feasibility

Information on the Sales Organization and Management

•

Brand identity/awareness

The management of the Company provided a copy of their

• Top keyword search (Google, Voice apps (Siri/Alexa), etc.)

marketing and advertising program. It is presented as follows:

• Target marketing and use to increase conversations

• Increase website traffic through digital media (including –

Outline of Marketing/Recruitment Plan

keywords, geofencing)

Website — a branded, easy to navigate, engaging to use, and

• Livestream tech tips, podcasts, reality in the classroom, etc.

mobile friendly

A

• Programs, career opportunities and graduate testimonials

Direct Contact - Email, direct mail, direct phone call campaigns —

•

Live Chat capability

continue traditional methods of direct mail and direct phone call

•

Data-rich info/video graphics

campaigns.

• Easy-to-find financial information

• Maximizing content for Search Engine Optimization

Campus Open House/Events — highly successful recruiting events,

• Utilizing google analytics for metrics of website success in

up close and personal

converting visitors to customers

• Tours, financial aid assistance, instructor one-on-one time

• Hands on tasks for students to engage in

Social media and Internet — critical online outreach (Youtube

• Technical Summer camp programs

tech tips, tiktok, FB, Instagram,

• Bike Week/Biketoberfest Events

Twitter, etc.)

• Virtual Events, Tours, Events

Source: primary research by Wert-Berater Feasibility Studies, LLC and the Management of the Company

102