Kurt Sonnier - Regional Account Manager - 2021 Summer Sale

Henderson Auctions

Helping Sellers Meet Buyers Since 1957

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

-Day Independence Contractor’s

June 23rd, 24th & 25th

Livingston, LA 13340 Florida Blvd. Livingston, LA 70754 Thursday-Saturday • 9am

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Questions? Call: 800.850.2252

New Listings Added Daily - Until Auction Day!

Day 1 Thursday June 23rd Day2 Friday June 24th Day3 Saturday June 25th

Henderson Auctions.com 13340 Florida Blvd., Livingston, LA 70754 • LA lic# 136-16 • 225.686.2252 • 800.850.2252 Since 1957

ABOUT HENDERSON AUCTIONS

• Founded in 1957 by Marvin Henderson, a Hall of Fame Member of the Louisiana Auctioneers Association and the National Auctioneers Association. • Henderson Auctions is recognized around the world as a global leader yet small enough to provide personalized service. • Henderson Auctions’ main office is situated on approximately forty acres located in Livingston, Louisiana. Our facilities include administrative and sales offices, a dedicated shop, and an auction pavilion. • Henderson Auctions maintains a full-time staff of over thirty dedicated auction professionals, with over 260 years of combined auction experience. • Henderson Auctions remains a family owned business with Lawrence Green serving as the company CEO. • Jeff Henderson is the company President and Principal Auctioneer and currently

serves on the Louisiana Auctioneers Licensing Board. • Janet Henderson Cagley serves as the company CFO.

Integrity and service is the cornerstone on which Henderson Auctions was built. Our clients become partners in the truest sense of the word. Every team member in our organization plays an important role, from the set-up crew to the auctioneers and office staff, each of us is dedicated to your auction. Our professional auctioneers work aggressively to maintain an exciting atmosphere. They are knowledgeable in values of the assets we sell and persuasive in soliciting bids, while maintaining a friendly comfortable relationship with our buyers.

Henderson Auction’s Services

Henderson Auctions is uniquely positioned to infuse your auction marketing campaign with equal doses of expediency and ingenuity. Through our award-winning in-house marketing team, we will deploy enhanced marketing solutions including, target specific geo-fencing designed to reach optimal buyers for your unique auction items, lead generation and management through trade specific website platforms, auction specific platforms, B2B retail marketing and our internal customer base of 63,000 buyers and sellers. Our international, national, regional, and local level marketing puts your property in front of millions of potential buyers. Search Engine Optimization (SEO) is critical to the success of internet marketing. Our SEO experts will make sure that you are receiving the highest amount of web traffic possible on our user-friendly auction platform and mobile app. We also utilize traditional advertising formats including, trade publications, statewide newspapers, regional newspapers, press releases and other various forms of print media.

We thank you for your consideration. We are happy to discuss it further with you and look forward to working with you.

Kindest regards,

Kurt Sonnier Regional Account Manager Henderson Auction cell: 225-363-8778 office: 225-686-2252 kurt@hendersonauctions.com

Aggressive Digital/Social Media Marketing...and it shows.

Not Just Local...Global Buyers in 237 Unique Countries.

New Orleans

Mexico

Our target marketing strategies reach potential customers through print, social media, e-blast, radio, newspaper, web banner, member specific organizations and associations, etc... Our proven marketing techniques yield higher returns for our clients. Marketing/Advertising

March 25th-26th-27th 3-Day Spring Contractor’s Public Thursday-Saturday • 9am of Auctions

Web Banners and Geo Targeting Campaigns

Web Banners: Crane & Rigging Truck Paper Cranenetwork.com

New Listings Added Daily - Until Auction Day!

March 25th-26th-27th 3-Day Spring Contractor’s Public Thursday-Saturday • 9am of Auctions

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

New Listings Added Daily - Until Auction Day!

Truck Paper & American Trucker Full Page Ad

March 25th-26th-27th 3-Day Spring Contractor’s Public Thursday-Saturday • 9am of Auctions

Our proven marketing efforts produce record breaking profits for our clients with some auction price points topping 30% above what was expected.

New Listings Added Daily - Until Auction Day!

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

International Online Auction Bidding

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Middle East Equipment Magazine / e-blast

Since 1957 Henderson Auctions.com

Henderson Auctions’ mission is to maximize profitability for its clients via implementing innovative and aggressive marketing plans for the sale of the equipment and assets. Recognizing that each client is unique, Henderson Auctions custom tailors each marketing plan to meet the client’s objectives. In doing so, Henderson Auction’s has become a leader in providing the highest quality liquidation services available in the international marketplace. Marketing/Advertising

Full Color Ads in Client Related Publications Sample - Asphalt Magazine Full Page Ad

March 25th-26th-27th 3-Day Spring Contractor’s Public Thursday-Saturday • 9am of Auctions

New Listings Added Daily - Until Auction Day!

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

March 25th-26th-27th 3-Day Spring Contractor’s Public Thursday-Saturday • 9am of Auctions

8 Page Full Color Brochure Henderson Auctions 65,000+ In House Email List. E-Blast Artwork & Web Banners

New Listings Added Daily - Until Auction Day!

Social Media Target Market Advertsing

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Local Billboards

Since 1957 Henderson Auctions.com MARCH 25 • 26 • 27 Henderson Auctions 3-Day Spring Contractor’s

Henderson Staff

Henderson Auctions utilizes a well trained staff of approximately 50 full and part time members including: • Auctioneers & Ringmen • Inside & Outside Sales Representatives • In House Marketing & Graphic Design Team • Office Clerks & Secretaries • Customer Service Representatives • Auction Set-up Teams • Equipment Transportation Coordinators • Repair & Maintenance Department Our staff has worked together for many years and our experience and expertise is always evident on auction day. • BOH Bros. Construction Co. LLC - New Orleans, LA • James Corp. - Baton Rouge, LA • MLU Services - Athens, GA • Turner Industries - Baton Rouge, LA • Shaw Group - Baton Rouge, LA • CNF - Meridan, CT • Tangipahoa Parish Government / Sheriff’s Office • Livingston Parish Water Drainage / Sheriff’s Office • Kelley Brothers - Beamont, TX • Louisiana Dept. of Agriculture & Forestry - Baton Rouge, LA • F & M Mafco - Cincinnati, OH • West Baton Rouge Parish Council • Plaquemines Parish Government / Sheriff’s Office For our Complete Reference List, please contact our sales office at 225-686-2252. • Sanvel Corp. - Littleton, MA • Snead & Canipe - Miami, FL Henderson References

Since 1957 Henderson Auctions.com

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Murray & Murray Law Firm

June 30, 2015

Dwayne Murray 660 North Foster Dr. Suite 101B Baton Rouge, LA 70806 225.925.1110

To Whom It May Concern,

I have been in a business relationship with Henderson Auctions for nearly 10 years. I am pleased to recommend Henderson Auctions services unequivocally. Henderson Auctions have always been able to reach and exceed their pre-established target in auction proceeds due to their expertise and marketing efforts. They are incomparable at finding the target buyers for any liquidation need. Henderson’s personnel always conducts themselves properly and professionally, creating a flawless execution from start to finish. I would not hesitate to recommend Henderson Auctions services to trustees and private businesses looking for a consistently unparalleled quality service.

Sincerely, Dwayne Murray

May 30, 2014 Attn: Jimmy Summers

Jimmy, I wish to congratulate you and all your personnel for the work you have done in regards to the successful May 22 nd - Alice, Texas Auction. We are extremely pleased with the results. We will require your services in the future and highly recommend Henderson Auctions for Auction Services.

Once again congratulations on a job well done.

Martin Quesnel, CPA, CA TransForce Inc.

Vice President, Finances Vice-président, finances 8801 Trans -Canada Highway, Suite 500 Saint-Laurent (Quebec) H4S 1Z6

Tel.: 514-331-4117 Fax: 514- 687 - 4024 www.transforcecompany.com

Corporate Headquarters F&M MAFCO, Inc. P. O. Box 11013 Cincinnati, Ohio 45211 -1113 Phone: (513) 367- 2151 Toll- Free: (800) 333 - 2151

Fax: (513) 367-0363 www.fmmafco.com

June 23, 2015

SUBJECT: Henderson Auctioneers To Whom It May Concern: I am writing this letter of recommendation for Henderson Auctioneers. I am familiar with the Henderson family, and their auction company, for the last 30 years. I was a licensed auctioneer from 1983 to 2000, and competed with them for business. They have always been a respected auction company in the construction industry. Over the last 15 years, I have been involved with Henderson Auctioneers in selling and partnering on packages of construction equipment. They have always been honest and upfront with me. Their integrity is second to none, and never was concerned with payment. I will continue to do business with Henderson Auctioneers in the future. Please do not hesitate to contact me if you have any concerns or questions.

Sincerely, David Haag F & M Mafco, Inc. National Surplus Equipment Sales Manager 1-513-309- 7250 dhaag@fmmafco.com

CINCINNATI, OH • BIRMINGHAM, AL • CARSON CITY, NV • CHARLOTTE, NC • HOUMA, LA • EDMONTON, AB CANADA

Jeffrey Douglas, City Clerk City of Ponchatoula 125 West Hickory Street Ponchatoula, La 70454

Ph. 985-386-6484 Fx. 985-386-5533

To whom it may concern, Henderson Auctions has proved exemplary auction services for the City of Ponchatoula and the Ponchatoula Sheriff ’s Department for the past four years. We highly recommend their services and we have always been completely impressed with the net yields they produce from our auctions.

Sincerely, Jeffrey Douglas

RACE EQUIPMENT REPAIR, INC 1317 RAILROAD AVENUE MORGAN CITY, LA 70380

November 19, 2017 Henderson Auctions 13340 Florida Blvd P O Box 336 Livingston, LA 70754

The online equipment auction held for our fabrication/repair shop was more successful than we ever hoped it would be. Our sincere thanks to the staff, especially sales representative Jeff McConn, for leading us through the process. Everyone at Henderson Auctions was very professional and helpful through each step, from organizing sales lots, advertising, the online auction itself, receiving payment, and loading-out/pick up by buyers. I would recommend Henderson Auctions to anyone wishing to buy or sell using the online auction process.

Sincerely, Marietta Race Secretary Treasurer Race Equipment Repair

Since 1957 Henderson Auctions.com

Past Auctions

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Tool & Fab

2 Days 2 Rings 3000 Lots

June 28th & 29th

HendersonAuctions.com Find the Complete Auction List at: 40+ Containers of Tools & Fab Equipment from a Major Contractor’s Recently Completed Job!

Questions? Cal l : 800-850-2252 Online Bidding Available Register at: www.HendersonAuctions.com

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Lane Gaspard Farm Liquidation

Hamburg, La 23rd | 9am February

Farm Tractors Implements Tractor Trucks Trailers Construction

Henderson Auctions .com Questions? Call: 800-850-2252 I 225-686-2252

LOUISIAN A AUCTIONEERS ASSN., INC.

LA A

Auctioneer: M. Henderson La Lic# 136-19

Live Simulcast Auctions (Live Auction w/Two Online Bidding Platforms) Henderson Auctions utilizes two leading internet bidding platforms (Proxibid and Equipment Facts) this allows US and foreign buyers to participate from anywhere in the world.

Online Ringman Screen

Online Bidder Screen

Equipment Facts Stats | 2020 Equipment facts is owned by Sandhills Publishing one of the leading trade publication advertisers in the world with websites such as; machinerytrader.com, truckpaper.com & tractorhouse.com.

15,099,299 auction listing impressions for 2020 Total Visits to our website generated by Equipment Facts/Auction Time 2,675,186 for 2020.

Proxibid Stats | 1/1/2020 - 4/29/2021 Proxibid is an international bidding platform with their own in-house advertising and marketplace online presence. Henderson Auctions sold $39,275,635 in total sales from 1/1/20 to 4/29/21.

Total online sales with Proxibid and Equipments account for 32%-40% of our total sales during our 3-Day Quarterly Auctions.