Henderson Auctions 2024

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HendersonAuctions.com

Helping Sellers Meet Buyers Since 1957

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

ABOUT HENDERSON AUCTIONS

• Founded in 1957 by Marvin Henderson, a Hall of Fame Member of the Louisiana Auctioneers Association and the National Auctioneers Association. • Henderson Auctions is recognized around the world as a global leader yet small enough to provide personalized service. • Henderson Auctions’ main office is situated on approximately forty acres located in Livingston, Louisiana. Our facilities include administrative and sales offices, a dedicated shop, and an auction pavilion. • Henderson Auctions maintains a full-time staff of over thirty dedicated auction professionals, with over 260 years of combined auction experience. • Henderson Auctions remains a family owned business with Lawrence Green serving as the company CEO. • Jeff Henderson is the company President and Principal Auctioneer and currently

serves on the Louisiana Auctioneers Licensing Board. • Janet Henderson Cagley serves as the company CFO.

Integrity and service is the cornerstone on which Henderson Auctions was built. Our clients become partners in the truest sense of the word. Every team member in our organization plays an important role, from the set-up crew to the auctioneers and office staff, each of us is dedicated to your auction. Our professional auctioneers work aggressively to maintain an exciting atmosphere. They are knowledgeable in values of the assets we sell and persuasive in soliciting bids, while maintaining a friendly comfortable relationship with our buyers.

Revolutionize Your Auction Marketing Campaign with Henderson Auctions

In the fast-paced world of auctions, standing out from the crowd is essential to success. That’s why Henderson Auctions is the go-to solution for infusing your auction marketing campaign with a perfect blend of speed and innovation. Our dedicated in-house marketing team, armed with their expertise and creativity, will take your campaign to new heights. Gone are the days of generic advertising strategies. At Henderson Auctions, we understand that each auction is unique, and so are its potential buyers. That’s why we offer enhanced marketing solutions tailored to your specific needs. Our target-specific geo-fencing technology ensures that your auction items reach the optimal buyers, maximizing your chances of a successful sale. But it doesn’t stop there. We go beyond traditional marketing channels, leveraging trade-specific website platforms, auction-specific platforms, B2B retail marketing, and our extensive customer base of 63,000 buyers and sellers. With our comprehensive international, national, regional, and local marketing approach, your assets will be put in front of millions of potential buyers. In today’s digital age, search engine optimization (SEO) is the key to unlocking the full potential of internet marketing. Our team of SEO experts will ensure that your auction receives the highest amount of web traffic possible on our user-friendly auction platform and mobile app. By optimizing your online presence, we guarantee that your auction will have the visibility it deserves. But we don’t stop at digital marketing. We understand the power of traditional advertising formats too. That’s why we utilize a range of channels, including trade publications, statewide and regional newspapers, press releases, and other print media. We believe in a holistic marketing approach that covers all bases, ensuring that your auction reaches a diverse range of potential buyers. At Henderson Auctions, we pride ourselves on our ability to provide cutting-edge marketing solutions that set you apart from the competition. With our unique blend of expediency and ingenuity, you can revolutionize your auction marketing campaign and achieve outstanding results. Don’t settle for mediocrity - choose Henderson Auctions and experience the difference.

We thank you for your consideration. Kindest regards, Jason Bush Regional Account Manager Henderson Auction cell: 225-431-0542 office: 225-686-2252 jason@hendersonauctions.com

Aggressive Digital/Social Media Marketing...and it shows.

Not Just Local...Global Buyers in 237 Unique Countries.

Our target marketing strategies reach potential customers through print, social media, e-blast, radio, newspaper, web banner, member specific organizations and associations, etc... Our proven marketing techniques yield higher returns for our clients. Marketing/Advertising

Web Banners and Geo Targeting Campaigns

Web Banners: Crane & Rigging Truck Paper Cranenetwork.com

Truck Paper & American Trucker Full Page Ad

Our proven marketing efforts produce record breaking profits for our clients with some auction price points topping 30% above what was expected.

International Online Auction Bidding

Middle East Equipment Magazine / e-blast

Since 1957 Henderson Auctions.com

Henderson Auctions’ mission is to maximize profitability for its clients via implementing innovative and aggressive marketing plans for the sale of the equipment and assets. Recognizing that each client is unique, Henderson Auctions custom tailors each marketing plan to meet the client’s objectives. In doing so, Henderson Auction’s has become a leader in providing the highest quality liquidation services available in the international marketplace. Marketing/Advertising

Comprehensive Custom Budget to meet our Clients Specific Target Audience

Full Color Ads in Client Related Publications Sample - Asphalt Magazine Full Page Ad

Trucking 2023 Auction Budget Advertisers | Digital and Print Auction Resource | Eblast | $795

Access Truck 150K Eblast | $1000 Access Truck Social Posts | $1100 LA Sportsman E-Blast | $2500 Newswire Press Release

8 Page Full Color Brochure Henderson Auctions 65,000+ In House Email List. E-Blast Artwork & Web Banners

Brochure Brochure Brochure Postage Consignment Notice Consignment Notice Postage Social Media FB Event FB Ads Twitter Ads

Social Media Target Market Advertsing

Instagram Ads YouTube Ads LinkedIn Direct Message LinkedIn Ads

Geo Targeting - Feathr & Google Consignment push only - GOOGLE Feathr Ads - Geotargeting System including Geographical, Historic Time Stamps, Keywords, etc… Radio, Newspapers and Other Advertisers Auction Zip - List Auction gotoauction.com estatesale.com LPA Louisiana Press ( Multilisting Newspapers) In House 2500 Subscriber Text Msg Alerts - Auction Reminder In-House List | Henderson E-Blast List | 65k Subscribers InfoUSA - email list purchase https://www.industrialauctionhub.com/

Local Billboards

Since 1957 Henderson Auctions.com

Live Simulcast Auctions (Live Auction w/Two Additional Online Bidding Platforms)

Henderson Auctions utilizes two leading internet bidding platforms (Proxibid and Equipment Facts) this allows US and foreign buyers to participate from anywhere in the world, while driving hammer prices higher.

Online Ringman Screen

Online Bidder Screen

Equipment Facts Stats | 2023 Equipment facts is owned by Sandhills Publishing one of the leading trade publication advertisers in the world with websites such as; machinerytrader.com, truckpaper.com & tractorhouse.com.

6,992,052 auction listing impressions for 2023 Total Visits to our website generated by Equipment Facts/Auction Time 704,857 for 2023.

Proxibid Stats | 1/1/2023 - 1/10/2024 Proxibid is an international bidding platform with their own in-house advertising and marketplace online presence. Henderson Auctions sold $36,481,290 in total sales from 1/1/2023 to 1/10/2024.

Total online sales with Proxibid and Equipment Facts account for 32%-35% of our total sales during our Live Auctions.

Henderson Auctions InHouse BidWrangler Bidding Platform

Henderson Auctions utilizes our the white label auction bidding platform BidWrangler for 37% of the online bidding and 100% of online only auction bidding. This mobile friendly platform is where we drive all our direct auction advertising. We utilize two additional online bidding platforms (Proxibid and Equipment Facts) indepedently to drive hammer prices up. The platforms utilize their own inhouse team of marketing professionals to reach a global market.

Download our Mobile App! Search “Henderson Auctions”

Henderson Staff

Henderson Auctions utilizes a well trained staff of approximately 50 full and part time members including: • Auctioneers & Ringmen • Inside & Outside Sales Representatives • In House Marketing & Graphic Design Team • Office Clerks & Secretaries • Customer Service Representatives • Auction Set-up Teams • Equipment Transportation Coordinators • Repair & Maintenance Department Our staff has worked together for many years and our experience and expertise is always evident on auction day.

Since 1957 Henderson Auctions.com

• World Wide Companies - Magnolia, MS • Oddee Smith Construction - Brookhaven, MS • MLU Services - Athens, GA • Turner Industries - Baton Rouge, LA • Shaw Group - Baton Rouge, LA • CNF - Meridan, CT Henderson References

• Sanvel Corp. - Littleton, MA • Snead & Canipe - Miami, FL

• Tangipahoa Parish Government / Sheriff’s Office • Livingston Parish Water Drainage / Sheriff’s Office • Kelley Brothers - Beamont, TX • Louisiana Dept. of Agriculture & Forestry - Baton Rouge, LA • F & M Mafco - Cincinnati, OH • West Baton Rouge Parish Council • Plaquemines Parish Government / Sheriff’s Office For our Complete Reference List, please contact our sales office at 225-686-2252.

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Corporate Headquarters F&M MAFCO, Inc. P. O. Box 11013 Cincinnati, Ohio 45211 -1113 Phone: (513) 367- 2151 Toll- Free: (800) 333 - 2151

Fax: (513) 367-0363 www.fmmafco.com

June 23, 2015

SUBJECT: Henderson Auctioneers To Whom It May Concern: I am writing this letter of recommendation for Henderson Auctioneers. I am familiar with the Henderson family, and their auction company, for the last 30 years. I was a licensed auctioneer from 1983 to 2000, and competed with them for business. They have always been a respected auction company in the construction industry. Over the last 15 years, I have been involved with Henderson Auctioneers in selling and partnering on packages of construction equipment. They have always been honest and upfront with me. Their integrity is second to none, and never was concerned with payment. I will continue to do business with Henderson Auctioneers in the future. Please do not hesitate to contact me if you have any concerns or questions.

Sincerely, David Haag F & M Mafco, Inc. National Surplus Equipment Sales Manager 1-513-309- 7250 dhaag@fmmafco.com

CINCINNATI, OH • BIRMINGHAM, AL • CARSON CITY, NV • CHARLOTTE, NC • HOUMA, LA • EDMONTON, AB CANADA

Murray & Murray Law Firm

June 30, 2015

Dwayne Murray 660 North Foster Dr. Suite 101B Baton Rouge, LA 70806 225.925.1110

To Whom It May Concern,

I have been in a business relationship with Henderson Auctions for nearly 10 years. I am pleased to recommend Henderson Auctions services unequivocally. Henderson Auctions have always been able to reach and exceed their pre-established target in auction proceeds due to their expertise and marketing efforts. They are incomparable at finding the target buyers for any liquidation need. Henderson’s personnel always conducts themselves properly and professionally, creating a flawless execution from start to finish. I would not hesitate to recommend Henderson Auctions services to trustees and private businesses looking for a consistently unparalleled quality service.

Sincerely, Dwayne Murray

RACE EQUIPMENT REPAIR, INC 1317 RAILROAD AVENUE MORGAN CITY, LA 70380

November 19, 2017 Henderson Auctions 13340 Florida Blvd P O Box 336 Livingston, LA 70754

The online equipment auction held for our fabrication/repair shop was more successful than we ever hoped it would be. Our sincere thanks to the staff, especially sales representative Jeff McConn, for leading us through the process. Everyone at Henderson Auctions was very professional and helpful through each step, from organizing sales lots, advertising, the online auction itself, receiving payment, and loading-out/pick up by buyers. I would recommend Henderson Auctions to anyone wishing to buy or sell using the online auction process.

Sincerely, Marietta Race Secretary Treasurer Race Equipment Repair

INDEPENDENCE DAY JUNE 29th & 30th What can we sell for you? LIVE AUCTION

2-Day Truck, Farm, & Construction Auction

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

13340 Florida Blvd. Livingston, LA 70754 | 225.686.2252 | info@hendersonauctions.com 10% Buyer’s Premium on each item purchased. | Auctioneer: J. Henderson LA-1160 | LA AB-459

Choice Pipeline Services Total Liquidation Auction

Live Auction w/Online Bidding 14762 County Rd. 185 | Alvin, TX 77511 | 9am

Alvin, Texas Construction Equipment Tractor Trucks Tools | Vehicles | Trailers Industrial Machines Real Estate

+/- 11.248 Acres 2 Bedroom | 1 Bath Home, Roping Arena, Large Shop w/Apartment & Horse Barn 14762 County Rd. 185 Alvin, TX 77511

Limited Consignment Space Available Kurt Sonnier 225-363-8778

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

INDUSTRIAL MACHINE TRADER AD.indd 1

1/11/2024 10:15:11 AM

What can we sell for you? END OF THE YEAR December 7th & 8th AUCTION

2-Day Truck, Farm, & Construction Auction

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

800.850.2252 | 225.686.2252 | info@hendersonauctions.com

10% Buyer’s Premium on each item purchased. | Auctioneer: J. Henderson LA AB-459

Tool & Fab

2 Days 2 Rings 3000 Lots

June 28th & 29th

HendersonAuctions.com Find the Complete Auction List at: 40+ Containers of Tools & Fab Equipment from a Major Contractor’s Recently Completed Job!

Questions? Call:800-850-2252 Online Bidding Available Register at: www.HendersonAuctions.com

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

Retirement AUCTION

Thursday APRIL 5th

marinebid.com a division of henderson auctions

Download our Mobile App! Search “Henderson Auctions”

LOUISIANA AUCTIONEERS ASSN., INC.

LAA

13340 Florida Blvd. Livingston, LA 70754 | 225.686.2252 | info@hendersonauctions.com 10% Buyer’s Premium on each item purchased. | Auctioneer: J. Henderson | LA AB-459

2-Day Spring Public Auction What can we sell for you? Thursday January 19th | 9am 2-Day Spring Auction March 16th & 17th

Live Auctions w/Online Bidding Available

Location: 13340 Florida Blvd. Livingston, LA 70754 Henderson Auctions is proud to present the James Deshotel Sweet Potato Farm Retirement & River Parishes Maintenance Packages. Thursday & Friday | March 16th & 17th | 9am 2-Day Spring Contractor’s Auction

Find the Auction List at:

Download our Mobile App! Search “Henderson Auctions”

13340 Florida Blvd. Livingston, LA 70754 | 225.686.2252 | info@hendersonauctions.com 10% Buyer’s Premium on each item purchased. | Auctioneer: J. Henderson LA-1160 | LA AB-459 New Listings Added Daily - Until Auction Day!

Marine, Diving & Industrial

September 15th | 9am

P r th r e a

• Vessels • Construction • Compressors • Engines • Power Units • Welding Equip. • Marine Equip. • Cranes • Crane Rigging • Saturation & Surface Diving Equipment Jason Bush +1.225.431.0542 Questions or Consignments? Kurt Sonnier +1.225.363.8778

225.686.2252

What can we sell for you? 225.686.2252 Construction | Marine | Industrial

marinebid.com

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